Starting a new project and need some inspiration? Want to read about how other people do marketing strategy? You’re in the right place. Here are interesting resources I’ve collected from around the internet.
Tools & resources
- The McKinsey Way – a problem solving bible
- A (really, really incredible) list of creative exercises
- The Theory fo Waves and Currents – how to tap into culture
- The Hemingway editor – make your writing more punchy
- 5-minute guide to competitive intelligence
- How to Identify Cultural Patterns and Improve your Strategic Thinking
- Explore what the UK thinks – YouGov
- Insight, Ideas and Inspiration from think with Google
- Deck of Brilliance – different ways to frame your campaign
- How to structure a pitch deck – Y-combinator
- System 1: Unlocking profitable growth
- System 1: test your brand, ad or idea
- Lemon: how the advertising brain turned sour
About account planning & strategy
- My essay on the benefit of the account planner to an agency
- The Strategy & Planning Scrapbook
- What on earth is strategic planning?
- WARC The future of strategy 2018
- Mark Pollard’s Beginner’s Guide to Research
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